During a Crisis, PR Practitioners Attempt to Influence News Coverage

question 67

Multiple Choice

During a crisis, PR practitioners attempt to influence news coverage

• A) in order to establish the legitimacy of their client's interests
• B) in order to eliminate the need for advertising
• C) in no way, because silence is the best policy during a crisis
• D) in order to convince the media to lower their ad rates for the client until the crisis is resolved

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Definitions:

Smokers

Individuals who inhale the smoke from burning tobacco products, such as cigarettes.

Stop

To cease movement or come to a halt.

Percentage

A mathematical term denoting a fraction or portion of a whole expressed as a number out of 100.

Meth Labs

Illicit setups or places for the production of methamphetamine, a powerful, highly addictive stimulant drug.