The Concept of Selectability Refers to

question 5

Multiple Choice

The concept of selectability refers to

• A) the ability of consumers to choose the specific cable TV channels transmitted to their homes
• B) the ability of consumers to choose between cable TV and direct broadcast satellite TV
• C) the ability of media outlets to reach individuals based on their particular interests
• D) the ability of media industries to determine how they will measure their audiences in fully digital environment