Both Advertisers and Public Relation Practitioners Need to Buy Space

question 22

True/False

Both advertisers and public relation practitioners need to buy space or time in the media in order to make audiences aware of their sponsor's business.

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Definitions:

Promissory Estoppel

A legal doctrine preventing a person from going back on a promise, even if it was made without formal consideration, when others have relied on that promise to their detriment.

Quasi Contracts

Contracts imposed by courts to avoid unjust enrichment or unfair benefit, despite there being no formal agreement between the parties.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to someone else who has relied on that promise to their detriment.

Hegemony

The domination of one group over others, often achieved through cultural, ideological, or economic means rather than by direct force.