Given Consumers' Desire to Skip Ads, What Strategies Do Advertisers

question 34

Essay

Given consumers' desire to skip ads, what strategies do advertisers adopt in order to make sure that consumers are still exposed to advertisement? Discuss at least three such strategies.

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Definitions:

Mediation

Process of intergroup conflict resolution where a neutral third party intervenes in the negotiation process to facilitate a settlement.

Arbitration

A method of dispute resolution where an impartial third party makes a decision to resolve a dispute.

Conciliation

A conflict resolution process where disputing parties come to a mutual agreement to reach a peaceful settlement.

GRIT

A psychological trait combining passion and perseverance towards long-term goals, emphasizing stamina in character.