Network Television Programmers Attempt to

question 26

Multiple Choice

Network television programmers attempt to

• A) maximize audience flow across programs in day parts
• B) avoid overly strong lead-outs
• C) discourage viewers from sampling
• D) all of these

Differentiate between gatekeeping, agenda setting, and framing, and understand their relevance in media relations.

Recognize the ethical considerations and challenges, including "pay for play," in global media relations.

Compare and contrast media relations strategies of significant political campaigns.

Identify challenges in global media relations and consider various impacting factors.

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Definitions:

Employee Networks

Groups or communities within an organization where employees can connect, share information, and support each other professionally and personally.

Webinars

Online seminars or presentations that enable interactive participation and communication between presenters and audience over the internet.

Broadcasts

The transmission of programs or information by radio or television to a wide audience.

Horizontal Communication

Sending messages among people at the same organization level