In the Radio Industry, a Format Consultant Would Give Advice

question 40

Multiple Choice

In the radio industry, a format consultant would give advice about

• A) technical operations
• B) advertising rates based on CPM
• C) programming
• D) the training of station personnel

---

Definitions:

Usage Rate

The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personalities, values, attitudes, interests, or lifestyles.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy.