Radio Stations May Have Poor Ratings

question 19

Multiple Choice

Radio stations may have poor ratings

• A) due to a poorly chosen musical playlist
• B) competing stations in other formats
• C) due to inefficiencies in Arbitron's measurement system.
• D) all of these

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Definitions:

Variable Ratio

A reinforcement schedule that rewards a response after a random number of responses, making it very resistant to being extinguished.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, leading to a pattern of response immediately after the interval passes.

Variable Interval

describes a schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, enhancing response consistency.

Fixed-ratio

A reinforcement schedule in which a behavior is rewarded after a certain number of responses have been made.