Because of Audience Fragmentation, People Are Calling for the End

question 51

True/False

Because of audience fragmentation, people are calling for the end to using the term "mass communication."

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Definitions:

Guiding Principles

Fundamental beliefs or ideals that provide direction and help in decision-making within an organization or individual's life.

Deeply Held Beliefs

Convictions or opinions that are strongly embedded in a person’s or community's identity and guide their actions and judgments.

Betraying

The act of violating trust or confidence, typically for personal gain or advantage, often resulting in damage to a relationship.

Justice Approach

A way to base decisions on the basis of fairness