The Basic Assumption of Serge Moscovici's Ideas About Minority Influence

question 16

Multiple Choice

The basic assumption of Serge Moscovici's ideas about minority influence is that

• A) majorities will almost always produce more influence than minorities.
• B) minorities will almost always produce more influence than majorities.
• C) both majorities and in minorities can produce influence.
• D) it is not possible to compare the influence produced by majorities and minorities.

---

Definitions:

Gratitude

A positive emotion that results from the perception that one has benefited from the costly, intentional, voluntary action of another person.

Positive Emotion

Refers to feelings that are typically considered enjoyable and results in a sense of well-being and satisfaction.

Benefited

Received an advantage, improvement, or gain from something.

Reciprocity Norms

Social norms that dictate individuals should return benefits for benefits received, fostering cooperation and social exchange.