Please Explain How Social Media Storms Should Be Framed by Managers

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Examlex · Accepted Answer

The Answer is Framing a social media storm as a threat may actually be useful to some extent because it increases people's alertness and allocates more resources to the problem. But because framing a social media storm as an opportunity opens up for more divergent thinking and new perspectives, it is then an advantage to reframe it as an opportunity to use corporate resources more effectively. Thus, opportunity framing is not always better than threat framing; the art is to time and balance the competing frames right.

Please Explain How Social Media Storms Should Be Framed by Managers

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