Dynamic Ticketing Was a Change to an Existing Practice That

question 12

Essay

Dynamic ticketing was a change to an existing practice that produced significant results; can you identify another areas in the sport industry ripe for significant change? Why and how can data be used to help leverage, promote, or manage that change?

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Definitions:

Lease

A contractual agreement where one party (the lessee) pays the other (the lessor) for use of an asset for a specified period.

Express Warranties

Explicit guarantees provided by a seller to a buyer, assuring certain standards of quality and reliability for a product.

Brochure

A printed piece of marketing material that provides information about a product, service, or company.

Salesperson's Oral Promise

A verbal commitment made by a salesperson regarding the quality, function, or warranty of a product or service.