The Reach Metrics Only Shows the Potential Size of Your

question 6

True/False

The reach metrics only shows the potential size of your audience, and does not guarantee that your audience read the post or paid attention to it.

Comprehend the different types of demand fluctuations and their causes.

Recognize the role of collaborative planning, forecasting, and replenishment (CPFR) in supply chain management.

Understand the essence of mean absolute deviation (MAD) and bias as metrics of forecast accuracy.

Identify different types of errors in demand forecasting and how to calculate forecast error.

---

Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company.

Advertising Expense

Costs incurred in promoting products, services, or the brand as a whole, typically classified as operating expenses on the income statement.

Gross Sales

The total sales generated by a business before any deductions are made for returns, allowances, and discounts.

Indirect Advertising Expenses

Costs not directly associated with specific advertising campaigns but related to broader promotional activities, such as salaries of marketing staff or general promotional materials.