Examlex
A recent study found the proportion of black students in a hypothetical school has a consistent and significant inverse association with the likelihood of white parents enrolling their children in that school.
Click Fraud
The act of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.
Deceptive Clicking
The act of misleading users into clicking on online advertisements or links through false promises or misrepresentations, often to generate fraudulent revenue.
Interactive Ads
Advertising formats that encourage viewer engagement or interaction, often through digital or online platforms, to enhance message retention and response rates.
Rich Media
Online advertising that includes advanced features like video, audio, or other elements that encourage viewer interaction.
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