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You are doing a presentation on persisting differences in educational achievement outcomes. Your fellow students suggest that lack of educational achievement amongst children of color is due to their unsupportive parents. With empirical evidence from Chapter 6, explain to your classmates that the overwhelming majority of black parents, and other parents of color, are strongly committed to better educations for their children.
Consumer Conversations
Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
Opinion Leader
An individual who influences others' attitudes or behaviors because they are considered knowledgeable or authoritative in a specific area.
Social Influence
The effect that the words, actions, or presence of other people have on an individual’s thoughts, feelings, attitudes, or behavior.
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