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How do changes in interest rates affect exchange rates?
Subcultures
Groups within a larger culture that have their own distinct norms, values, and lifestyles.
Brand Public
The community or demographic segment that actively interacts with, supports, or follows a particular brand.
Cultural Insider
describes someone who is deeply familiar with and part of the unique traditions, values, and behaviors of a specific culture.
Communal Brand
A brand strategy that emphasizes community-building and engagement to create strong, loyal relationships between consumers and the brand.
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