Examlex
Because of scarcity, every economic decision involves
Market Segment
A group of individuals or organizations sharing one or more characteristics, making them have similar product needs.
BDI
Brand Development Index, a measure of the strength of a brand in a specific market or geographic area.
Brand Position
Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.
Product Repositioning
The strategic process of changing the market's perception of a product by altering its marketing mix, including its positioning, pricing, packaging, or promotion, often in response to changing market conditions or consumer preferences.
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