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Explain why the portion of the national debt owed to foreigners is a serious matter, whereas the portion owed to U.S.citizens is of less concern.Why does the U.S.national debt pose less of a problem than the debts of Greece in 2010?
Positioning Statement
A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.
Building A Brand
The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.
Advertising Copy
The text used in advertising material to convey the message or information about a product or service.
Spokesperson
An individual appointed or chosen to represent and speak on behalf of an organization or a group in public or media settings.
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