Image Is a Mental Picture That a Customer Has of the Product

question 17

True/False

Image is a mental picture that a customer has of the product that the persuader is selling.

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Definitions:

Internal Validity

Psychological impact of the manipulations in an experiment.

Demand Characteristic

Features of an experimental setting that lead participants to guess the purpose of the study and adjust their behavior accordingly.

Lie Detector

A device used to assess whether a person is telling the truth by measuring physiological responses such as blood pressure, pulse, respiration, and skin conductivity.

Experimental Realism

The degree to which experimental procedures and settings are engaging and impactful to participants, affecting the generalizability of findings.