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What Is the Difference Between the Activation Model of Information

question 15

Essay

What is the difference between the Activation Model of Information Exposure and SENTAR, and how has each been used in research?


Definitions:

Idea Generation

The process of creating new concepts, solutions, or approaches through brainstorming or other creative techniques.

Choices

Options or alternatives available to an individual from which they must select or decide.

Brainstorming Procedures

A set of methods designed to generate creative ideas and solutions within a group through open and free-flowing discussion.

Group Leadership Skills

The ability to guide, direct, and influence the behavior and work of others towards accomplishment of specific goals in a group context.

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