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What Was the ONDCP Marijuana Initiative? What Kind of Campaign

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Essay

What was the ONDCP Marijuana Initiative? What kind of campaign design and implementation did the researchers use? What were the results of the evaluation?


Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Infant Vocalisations

The earliest forms of vocal communication emitted by infants, including cooing and babbling sounds.

Consonant-Vowel

A syllabic structure forming the basic building blocks of language, involving a consonant sound followed by a vowel sound.

Gambler's Fallacy

The erroneous belief that if an event occurs more frequently than normal during some period, it will happen less frequently in the future, or vice versa.

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