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Socrates is one of the philosophers known as the "Pre-Socratics."
Product Alternatives
Different products or services a consumer can choose from to satisfy the same need or want.
Product Performance
How well a product meets or exceeds customer expectations in its intended function, contributing to customer satisfaction and loyalty.
Relationship Capital
The value derived from the relationships an organization maintains with its customers, partners, and other stakeholders.
Perceived Value
The customer's assessment of the worth or usefulness of a product or service based on its ability to meet their needs and expectations.
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