The View That There Should Be a Single Goal for a Department

question 112

Multiple Choice

The view that there should be a single goal for a department or work unit is the principle of

• A) Centralization.
• B) Unity of command.
• C) Authority and responsibility.
• D) Unity of direction.

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Definitions:

Media Investments

Financial commitments made in various media channels, such as television, digital, print, and radio, for the purposes of advertising and marketing.

Zero Moment Of Truth

The point in the buying process when a consumer researches a product before making a purchase decision.

Content Marketing

An approach in marketing that concentrates on producing and disseminating content that is both useful and relevant, aiming to engage and maintain a specific audience group.

Digital Image

A picture or graphic that is stored in a digital format, making it viewable on electronic devices.