A New Employee Strongly Values His Group of Coworkers, Who

question 34

Multiple Choice

A new employee strongly values his group of coworkers, who routinely take long lunches. This employee believes that workers should only take the time allotted for lunch, but over time he begins to accept the attitude of his coworkers toward long lunches. This is an example of which source of attitude change?

• A) Dissonance.
• B) Persuasion.
• C) Dissatisfaction.
• D) Social influence.

Acknowledge the key issues marketers face during the purchase stage, including product availability and form utility.

Understand the implications of specialization through focused marketing and market concentration.

Differentiate between needs and wants in the consumer buying process.

Identify the factors that influence the consumer buying process, including individual, situational, and social influences.

---

Definitions:

Introns

Regions of an RNA transcript, or its DNA template, which are removed before the RNA is translated into a protein, and do not code for protein.

Transcription

The process by which the information in a strand of DNA is copied into a new molecule of messenger RNA.

Zinc Finger

A small protein structural motif that is characterized by the coordination of one or more zinc ions in order to stabilize the fold.

Posttranscriptional Gene Regulation

The control of gene expression at the RNA level after the transcription process, influencing how and when mRNA is translated into proteins.