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Dysfunctionally low conflict can reduce trust, leading to antagonistic interactions.
Internal Resources
Assets, capabilities, and systems within a company that can be leveraged to achieve business objectives.
Political Environment
Refers to the government actions, policies, and political stability of a country that can affect its business operations and markets.
Market Segments
Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.
Latent Needs
Desires or requirements of consumers that they are themselves not aware of.
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