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Receivers will perceive high-contrast messages more quickly than low-contrast messages.
MR
Marginal Revenue, the additional income that an organization earns by selling one more unit of a product or service.
MC
Marginal Cost; the additional cost incurred from producing one more unit of a good or service.
Tunnel Vision
A cognitive bias that creates a focus on a single goal or perspective, often leading to overlooking other relevant information or alternatives.
Social Pressure
The influence that is exerted on an individual or group by another individual or group, encouraging conformity to behaviors, beliefs, or values.
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