Improvements in Communication Effectiveness Can Occur in Different Parts of the Communication

question 20

Short Answer

Improvements in communication effectiveness can occur in different parts of the communication process. Two such parts are ______________ and ______________.

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Definitions:

Modified Rebuy Situation

A modified rebuy situation occurs in business purchasing when the buyer has previous experience with the vendor but is considering some changes regarding product specifications, suppliers, or price.

Fabric Blends

Textiles made from a mix of different types of fibers to combine favorable qualities of each, enhancing performance, appearance, or durability.

Product Specifications

Detailed information and criteria about a product's features, dimensions, performance, and materials, serving as a guideline for production and quality assurance.

Derived Demand

A demand for a commodity, service, etc., that is a consequence of the demand for something else.