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Rational decision theory emphasizes the role of sunk costs in decision making.
Account Segmentation
The process of dividing customers into groups based on specific criteria to tailor sales strategies and marketing efforts.
Territorial Development
The strategic planning and execution of growth initiatives within a specified geographic area to enhance market presence and sales.
Heterogeneous Needs
The varying and diverse needs or desires of customers within a market, highlighting the importance of tailored marketing and sales approaches.
Sales Territories
Specified geographical areas or customer groups assigned to a salesperson or team to target for selling a company's products or services.
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