In Order for a Sample to Be Representative, It Must

question 5

Multiple Choice

In order for a sample to be representative, it must be based on:

• A) Snowballing
• B) Purposive
• C) Convenience
• D) Probability

Recognize the role of consumer engagement through social media in brand promotion.

Understand the concept of brand equity and its impact on an organization.

Understand memory processes including encoding, storage, and retrieval.

Identify and describe various memory phenomena such as the tip-of-the-tongue experience, the primacy and recency effects, and context effects.

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Definitions:

Treisman's Attenuation Theory

Treisman's Attenuation Theory is a model of selective attention that proposes a weakened strength of unattended messages rather than a complete blockage, allowing for meaningful stimuli to be processed at a lower priority.

Cocktail Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as in a noisy environment.

Spotlight Metaphor

A model that describes how attention is focused on specific aspects of the visual field, selecting certain details for processing while ignoring others.

Nature Of Attention

The aspect of cognitive processing that allows for focus on specific stimuli while ignoring others.