What Is the Process That Refers to the Increased Role

question 9

Multiple Choice

What is the process that refers to the increased role of how a consumer object looks in guiding consumer choice, as much as the way the object works?

• A) Postmodernisation
• B) The cultural turn
• C) Encoding
• D) Aestheticisation

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or standards.

Stereotypes

Oversimplified and widely held beliefs about the characteristics of particular groups of people.

Prejudicial Emotions

Feelings that are biased or prejudiced, leading to unfair judgments or treatment of others based on preconceived notions rather than individual merit.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, even if it was not predictable.