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The alternative or research hypothesis is a statement that:
Standardization
The process of implementing and developing technical standards to maximize compatibility, efficiency, and quality among products and systems.
Differentiation
A marketing strategy where a company designs its products or services to be unique and attractive to a specific customer segment, setting it apart from competitors.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives.
Global Corporations
Large multinational companies that operate and provide goods or services in multiple countries around the world.
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