Employing a Quota Sampling Strategy Would Be Appropriate in the Following

question 14

Multiple Choice

Employing a quota sampling strategy would be appropriate in the following circumstances:

• A) Limited funds are available to support the research project and the number of subjects recruited must be tightly controlled.
• B) When the researcher wants to build trusting relationships with the population of interest.
• C) The research question focuses on a population that has distinct categories of membership or participation.
• D) When a homogenous population is the focus of the research question.

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Definitions:

Marketing Plan

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the future.

Performance Causes

Factors that lead to changes in the performance levels of individuals or organizations.

Firm's Goals

The specific objectives that a company aims to achieve, which can include profitability, growth, market share, and customer satisfaction.

Growth Strategy

Planning and actions aimed at increasing the size, revenue, or market share of an organization.