The Definition of Consumer Services Implies That

question 13

Multiple Choice

The definition of consumer services implies that:

• A) The client knows what he or she wants
• B) The client has specific expectations for that service
• C) The customer is always right
• D) Management does not necessarily have to meet customer expectations
• E) Both A & B

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Definitions:

Key Stakeholders

Individuals or entities with a vested interest or concern in an organization’s activities, success, or failure, including investors, employees, customers, and suppliers.

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.