The Essence of the "Flexiform" Model Is That the Differentiated

question 25

True/False

The essence of the "flexiform" model is that the differentiated units are loosely coupled to each other.

---

Definitions:

Brand Strategy

A long-term plan for the development of a successful brand in order to achieve specific goals.

Short-Term Plan

A strategy or set of objectives intended to be achieved in a short period, often less than a year.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to promote products or services, often aimed at creating a viral or unexpected effect.

Startups

Entrepreneurial ventures that aim to meet a marketplace need by developing or offering an innovative product, process, or service.