When Managers Distribute Resources to Different Units or Members, They

question 15

Multiple Choice

When managers distribute resources to different units or members, they are acting as a(n) :

• A) Monitor
• B) Leader
• C) Allocator
• D) Entrepreneur
• E) Disseminator

Recognize the importance and types of non-personal promotional communication.

Comprehend the concept of integrated marketing communications and its importance in creating a consistent message.

Grasp the significance of public relations within the promotion mix.

Understand how the promotion mix changes throughout the product life cycle.

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Definitions:

Express Authority

Explicit, direct power given to an individual or entity to perform actions or make decisions on behalf of another.

Implied Authority

The power assumed by a person that allows them to act for another, even if not explicitly granted.

Apparent Authority

A situation where a person appears to have been given authority to act on behalf of another, even if no actual authority has been granted.

Third Party

An entity or individual not primarily involved in a legal contract or transaction but may be affected by it or have an interest in it.