Examlex
The systems view holds that all organizations have the same basic system elements.
Company
An entity formed for the purpose of conducting business activities, which can range in size from sole proprietorships to large multinational corporations.
Brand Associations
The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.
Decision
The act of making a choice among available alternatives.
Corporate Brand
Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.
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