Examlex
In structural equation modeling, a diagram is set up such that latent variables are combinations of observable, measurable variables.
Psychological Description
Description of a product or service in terms of audience benefits.
Factual Appeal
A persuasive strategy that uses facts, statistics, and objective information to influence the audience's opinion.
Transition
The process or a period of changing from one state or condition to another in various contexts, such as personal life, work, or technology.
Persona
The “author” or character who allegedly writes a document; the voice that a communicator assumes in creating a message.
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