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Roxanne has always maintained an excellent credit rating over the years. She has an annual income of $23,000, has lived at her current residence three years, and has worked at the same job for eight years. Susan works in a clerical position, has two credit cards and maintains two bank accounts. Which one of the following items of evaluation would Roxanne score the highest on?
Subjective Norms
An individual's perception of social pressure to perform or not perform a particular behavior.
Anti-consumerists
Individuals or movements that oppose consumerism, advocating for reduced consumption and emphasizing values that are not centered around material goods.
Culture Jammers
Activists who aim to disrupt or subvert media culture and the advertising industry, often by altering messages or imagery to challenge consumerism.
Mere Ownership Effect
A phenomenon where people value an object more highly simply because they own it.
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