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The formal hierarchy of the four major caste groups
Marketing
Marketing involves activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Situational Influences
External factors or circumstances that can affect consumer behavior and decision-making processes at the point of purchase.
Purchase Decision Process
A sequence of steps, from need recognition to post-purchase evaluation, that consumers follow when making a purchasing decision.
Consumer Socialization
The method through which youngsters develop the abilities, knowledge, and attitudes needed for effective participation as consumers in the market.
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