Scenario 7.1 Brilliance Inc.is a Management Consulting Firm That Has Offices in Offices

question 40

Multiple Choice

Scenario 7.1
Brilliance Inc.is a management consulting firm that has offices in six large Midwestern cities.The head of human resources, Franklin Walker, is currently facing several challenges.First, the firm needs to hire about twenty five new consultants each year to ensure that there are enough consultants to fully staff all projects.The firm prefers to hire business managers with about 3 to 10 years of experience in manufacturing for these jobs, and recent recruiting efforts with advertisements have led to hundreds of responses.Brilliance's HR staff are overwhelmed with the volume of résumés they receive for processing.
Second, the firm would like to recommend high-tech solutions for its customers.But many of Brilliance's consultants have been out of school for more than a decade, some for 30 years or more, and their skills are no longer cutting edge.Third, and the most troubling, the head of Brilliance, Indira Chaudhuri, is in her late sixties.She has not yet announced any retirement plans, and she also has not identified anyone to assume her role when she does retire.
-Refer to Scenario 7.1.Which of the following methods for filling Indira Chaudhuri's position will result in the organization's continuing need to recruit?

• A) Referrals
• B) Headhunters
• C) Internal recruiting
• D) Advertisements
• E) Digital recruiting

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Definitions:

B₂B Marketing

Business-to-Business marketing, which involves the sale of one company's product or service to another company.

Beneficial

Producing good results or having a positive effect.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, and family size for targeted marketing.

Psychographic Segmentation

The process of dividing markets into segments based on consumer lifestyle, personality traits, values, opinions, and interests.