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What are the three basic components of expectancy theory?
PSAs
Public Service Announcements are messages in the public interest disseminated by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue.
Target Audience
A particular segment of customers targeted as the audience for a specific advertising message or strategy.
Advertising Plan
A strategy designed to promote a product, service, or brand through various forms of media, aiming to reach a target audience.
Unique Selling Proposition
A distinct advantage or benefit that sets a product or service apart from its competitors, used as a key marketing message.
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