Scenario 3.1 Mini-PC Is a Houston-Based Manufacturer of Handheld Computers.In Response to Response

question 38

Multiple Choice

Scenario 3.1
Mini-PC is a Houston-based manufacturer of handheld computers.In response to high European demand, Mini-PC purchased Marstrand Electronics, a handheld computer manufacturer in Stockholm, Sweden.Mini-PC allowed the management of Marstrand to continue its functions rather than sending U.S.managers to oversee Swedish operations.Mini-PC decided to purchase Marstrand because virtually all Swedes speak English, value women's rights, and are predominantly Christian in religious beliefs.The Swedish workforce is about 80 percent unionized, in comparison to Mini-PC's nonunionized workforce.Sweden has a socialist approach to health benefits, which means higher personal taxes for workers but lower health benefits costs for employers.When comparing average national scores on Hofstede's dimensions of culture, the United States and Sweden are about the same in power distance and long-term orientation, but the United States scores higher than Sweden in individualism and uncertainty avoidance.
-Refer to Scenario 3.1.Which international strategy is Mini-PC using to expand its international operations?

• A) Exporting
• B) Licensing
• C) Direct investment
• D) Joint venture
• E) Strategic alliance

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Definitions:

Control Process

A systematic approach that involves setting standards, measuring actual performance, and taking corrective actions to ensure achievement of an organization’s objectives.

Control Equation

Need for Action = Desired Performance - Actual Performance.

Control Process

A systematic approach to managing and monitoring activities to ensure they meet the goals and standards of the organization.

Market Control

The ability of a single entity or a few entities to significantly influence the conditions or terms in a particular market.