Guo-Ping Would Like to Take Action to Stop a Recent

question 39

Multiple Choice

Guo-Ping would like to take action to stop a recent decline in profits and stock price at his firm. What strategy would you recommend to Guo-Ping?

• A) Lay off employees to increase profits the most.
• B) Make no changes. Employees and investors will react positively when they see you are not panicking.
• C) Reduce facilities and other tangible assets to cut expenses.
• D) Acquire a competitor to increase size and market power.
• E) Lay off employees so that the survivor syndrome will cause the other workers to increase productivity.

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Definitions:

Salesperson

A professional who specializes in selling products or services to customers, using knowledge, persuasion, and interpersonal skills to achieve sales goals.

Refers

The act of directing someone to a different source or person for information, help, or action.

Referral

The action of directing someone to a different person or place for information, help, or action, often leading to new business opportunities.

Prequalified Customer

A potential customer who has been assessed and deemed likely to purchase a product or service based on certain criteria or behaviors.