The Type of Error That Involves Giving Low Ratings to an Employee

question 30

Multiple Choice

The type of error that involves giving low ratings to an employee based on one performance dimension is called:

• A) central tendency
• B) halo error
• C) horns error
• D) leniency
• E) severity

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Definitions:

Product Life Cycle

A model that describes the stages a product goes through from its introduction to the marketplace until its decline and eventual withdrawal. These stages typically include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies (advertising, sales promotion, public relations, personal selling, and direct marketing) used to achieve marketing goals.

Decline

A decrease in the importance, quality, or performance of something, often observed in product life cycles or economic conditions.

Growth Stage

A phase in the lifecycle of a product or business characterized by rapid revenue growth and increasing market acceptance.