Seline Runs a Small Company That Sells Medical Software

question 53

Multiple Choice

Seline runs a small company that sells medical software.She has devised a process by which her company is able to develop new versions of the software relatively quickly and with almost no bugs.However, Seline believes that the success of this process hinges on her company's unique makeup and the type of product it produces; she does not believe that most software companies could use her process to any great effect.Seline's views embody which type of perspective?

• A) scientific
• B) universal
• C) situational
• D) interactional
• E) pessimistic

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Definitions:

Horizontal Merger

A horizontal merger is a business consolidation that occurs between firms operating in the same industry or producing similar products, aimed at increasing market share.

Supplier

An entity that provides goods or services to another company, often part of the supply chain or procurement process.

Customer

An individual or entity that purchases goods or services from a business.

Congeneric Mergers

Mergers between companies in the same industry but do not offer the same products or services, aiming to diversify their product lines or extend their market reach.