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______ Refers to Individual Differences That Cannot Be Seen Directly

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______ refers to individual differences that cannot be seen directly, including goals, values, personalities, decision-making styles, knowledge, skills, abilities, and attitudes.


Definitions:

Probability Sampling

A method of sampling that utilizes random selection procedures to ensure every member of a population has an equal chance of being included in the sample.

Margin Of Error

A measure in survey research, indicating the range within which the true value (for example, percentage of population holding a certain opinion) lies with a certain level of confidence.

Percentage Points

A unit for the difference of percentages, referring to the absolute difference between values in percentage terms, not the relative difference.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to bias in survey research.

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