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Define perception.Describe two perceptual processes and explain how they affect behavior in organizations.
Product Differentiation
The method of differentiating a product or service from those available in the market to enhance its appeal to a specific target audience.
Barriers To Entry
Economic, procedural, regulatory, or technological factors that obstruct or restrict the ability of new competitors to enter and operate in a market.
Price Discrimination
A strategy where a provider sells identical or similar goods or services at varied prices in diverse markets.
Efficient Output
The level of production at which a firm or economy can produce goods at the lowest average cost, maximizing resource use without waste.
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