Jim Is Using the Rational Decision-Making Process to Decide a Course

question 37

Multiple Choice

Jim is using the rational decision-making process to decide a course of action for the marketing department.While selecting a preferred alternative, a fellow worker asks, "What if something unexpected happens during the implementation of the alternative we have selected?" This type of question is an example of ____.

• A) implementing the plan.
• B) developing marketing strategies.
• C) planning for contingencies.
• D) negative thinking.
• E) groupthink.

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Definitions:

Retail Price

The total cost that consumers pay for a product in retail stores, including markups by retailers.

Wholesale Cost

The price charged by manufacturers or distributors to retailers for products, typically lower than the retail price.

Basic Price Per Meal

The standard cost before any discounts or additional fees, for a single meal offering.

Discounted

The reduction applied to the original price of a product or service.