Examlex
Innovation involves targeted aspects of the organization.
Purchase Decision Continuum
The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.
Consumer-Product Cycle
The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.
Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.
Hierarchy of Effects
A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.
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