Matching Match Each of the Following Scenarios with the Stage of of Lewin's

question 36

Multiple Choice

Matching
Match each of the following scenarios with the stage of Lewin's model that would be most relevant for addressing it.​
-​refreezing

• A)​After spending a lot of money training your employees to use the new software for writing TPR reports, you want to make sure that they don't just go back to using the old software after training ends.
• B)​Your most senior employee is not willing to change the software she uses to writes her TPR report because she thinks the software that she's using now is better.
• C)​You implement a new policy for writing TPR reports, which will now be created with different software.

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Definitions:

IMC Budget

The financial plan allocated for Integrated Marketing Communications, outlining expenses for advertising, promotions, public relations, and more.

Advertising Media

Various channels through which advertising messages are delivered to the intended audience, including television, radio, newspapers, the internet, and billboards.

Public Relations

The professional maintenance of a favorable public image by a company or other organization or a famous person.

Encoding

In the context of communication, encoding is the process of converting ideas into messages using symbols, words, or images.