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What is the estimated percentage of inventory shrinkage caused by employee theft?
Loyal Users
This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.
Repositioning
The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.
Brand's Position
involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.
Re-launching
The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.
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